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E-Commerce

Neelli

An enterprise-grade, bilingual e-commerce platform powered by Server-Driven UI (SDUI), enabling the business team to control layouts and campaigns without app updates.

Neelli app screens
RoleMobile Software Engineer
Timeline2023 — Present
PlatformiOS & Android (Flutter)
CompanyMUJEER

Neelli is a highly scalable, premium e-commerce platform with 15 feature modules, 30+ routes, 11 SDUI components, and 26 reusable UI widgets. It leverages a Server-Driven UI engine to parse JSON payloads into native Flutter widgets at runtime, giving marketing teams full control over the app's visual presentation — zero App Store reviews required.

The Challenge

Building an enterprise-grade e-commerce platform that supports dynamic content control, bilingual layouts, a 4-step checkout flow, and rigorous security — all while maintaining native performance.

The Solution

Feature-first Clean Architecture with freezed immutable models, BLoC state management, GoRouter deep linking, and a centralized GetIt service locator powering all 15 isolated modules.

Mobile Experience

Server-driven screens that ship without an app update — browsing, cart, and product detail, all rendered from JSON.

Neelli — cart
01 — Review Cart
Neelli — shop
02 — Browse Shop
Neelli — product details
03 — Decide Product Details
15
Feature modules
11
SDUI components
30+
Named routes
App Store Play Store

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